Swapcard Unveils a Unified Revenue Engine for Associations and Trade Shows

NEW YORK, NY, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- Swapcard, the leading event engagement platform used by associations and trade-show organizers worldwide, today announced the launch of two major innovations designed to transform how events generate revenue: Hosted Buyer & Smart Meetings and an all-new Exhibitor Marketplace. Together, these capabilities empower organizers to deliver higher exhibitor ROI, unlock new revenue streams, and build measurable value across every stage of the event lifecycle.

As event executives continue to face tightening budgets, increased pressure to demonstrate ROI, and rising expectations from exhibitors and sponsors, Swapcard’s latest release addresses the industry’s biggest challenge head-on: event revenue growth.

Swapcard’s Hosted Buyer & Smart Meetings solution streamlines the entire hosted-buyer workflow — from qualification and preference collection to automated scheduling and onsite check-ins. The technology intelligently pairs buyers, exhibitors, and sponsors based on their interests, availability, and event-specific rules, ensuring that meetings are both efficient and valuable.

“For the past seven years, we’ve been helping event organizers create meaningful connections using AI-powered matchmaking,” said Godefroy des Francs, CPO and Co-founder at Swapcard. “Hosted Buyer & Smart Meetings builds on that foundation by giving organizers a simple way to curate structured, high-value meetings between buyers, exhibitors, and sponsors. Because it’s fully native to the event app, it’s easier to manage and drives stronger adoption and meeting attendance.”

With Hosted Buyer and Smart Meetings automation, organizers can drive higher satisfaction scores, increase exhibitor retention, and unlock premium sponsorship opportunities tied to guaranteed meetings and curated matchmaking.

One of the ongoing challenges facing the events industry is the adoption and monetization of digital solutions. Many associations and trade-show organizers rely on lean internal teams or outsourced sales partners that are primarily focused on core sponsorships, leaving little time to upsell digital services that can meaningfully increase exhibitor ROI. As a result, digital tools are often underutilized, and incremental revenue opportunities are missed.

Swapcard’s Exhibitor Marketplace removes this friction, providing organizers a scalable way to grow digital revenue without adding operational or sales complexity. Through a flexible, self-serve storefront, organizers can offer and monetize premium digital services directly within the exhibitor experience — including enhanced visibility packages, advanced lead capture, AI-powered recommendations, and other tools designed to drive measurable engagement and ROI.

Event teams set pricing, define rules, manage tiers, and activate features instantly—eliminating manual invoicing and reducing administrative overhead.

Early adopters have reported notable increases in per-exhibitor spend, as well as improved exhibitor satisfaction due to clear value delivery.

By integrating powerful matchmaking with a monetizable offering of exhibitor tools, Swapcard now provides event organizers with three synergistic levers for growth:

- More qualified meetings → higher exhibitor ROI
- Higher exhibitor ROI → increased retention & sponsorship sales
- Self-serve upgrades → scalable, predictable revenue

For U.S. associations and trade show organizers navigating evolving market pressures, these combined capabilities open up new paths for financial performance and long-term sustainability.

“Our mission has always been to help organizers create events that drive real business outcomes. To sustain growth in today's landscape, organizers must prioritize exhibitor experience and scalable revenue models. We built these new capabilities to transform event tech into a true revenue generator, not a cost center. By facilitating curated meetings and a self-serve marketplace, we are not just improving engagement; we are equipping organizers with the sales strategy needed to demonstrate real ROI and drive profitability,” said Baptiste Boulard, CEO at Swapcard.

Hosted Buyer & Smart Meetings and the Exhibitor Marketplace are available immediately to all Swapcard customers.

Event organizers can request a demo at swapcard.com to explore configuration options, pricing, and implementation timelines.

Bhavya Sharma
Swapcard
hello@swapcard.com
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